In 2024, My Health Fair reaffirmed its commitment to being a bridge to health for the Massachusetts community.
Our impact was made possible through strategic partnerships with leading platforms that helped amplify our voice and connect with more people.
Key Partnerships
With the sole goal of building a healthier community in Massachusetts, we worked hand in hand with:
Telemundo Nueva Inglaterra
Univision Nueva Inglaterra
Mega 96.5 FM
Órale con Verónica
Acceso Total
La Cajita TV
El Mundo Boston
DSA9 with Francis Concepción
These collaborations allowed us to reach thousands of households, delivering educational content and essential resources to improve our community’s quality of life.
Notable Impact
Over 61,000 people reached through our social media platforms.
Renowned organizations committed to a healthier community—such as Dana-Farber, Joslin Diabetes Center, Alzheimer’s Association, United Health Care, Massachusetts Alzheimer’s Disease Research Center, Massachusetts Behavioral Health Help Line, Health Connector, and others—share their expertise on our 24/7 virtual platform.
Downloadable educational resources on critical topics, including diabetes management, cancer prevention, and caregiver support.
Our mission to connect the community with health resources would not be possible without the support of these partnerships.
Transforming Lives Together
Through every program, interview, and article, we have broken down barriers to ensure that vital information reaches those who need it most.
Download our 2024 Impact Report and learn how, together, we are transforming lives. Click here to download:
We are pleased to present the 2023 Impact report of MyHealthFair, a testament to our ongoing commitment to the Massachusetts community.
This 2023 Impact report is not just a collection of data and statistics; it’s also a window into our dedication to continuous improvement and service to both organizations providing services and resources to the community and our visitors and audience.
In an effort to promote transparency and accountability, we share the achievements, challenges, and learnings from the past year.
We firmly believe that by communicating our actions and results, we not only strengthen the trust of our audience but also foster a culture of continuous improvement and community collaboration.
The 2023 Impact report represents our commitment to best practices and our determination to continue serving the Massachusetts community with quality resources and support.
Strengthening the Community: Impact of myhealthfair.com in 2023
Purpose and Creation
myhealthfair.com was born with a clear purpose: to eliminate barriers to accessing healthcare, especially for the Latino community. Language barriers, lack of information, and misconceptions are some of the challenges our community faces, and our platform aims to be a bridge between the population and healthcare and social service providers.
Community Impact
Our health fair not only benefits participants by providing information and resources but also serves the community at large.
Through blogs, videos, and downloadable content, we disseminate valuable health information. The strategic alliance with El Mundo Boston has further expanded our reach, ensuring that a greater number of people have access to essential health resources.
Commitment in Numbers: Impact of MyHealthFair in 2023
18K Visitors to the Virtual Health Fair
In 2023, My Health Fair saw participation from over 18,000 visitors on its virtual platform, marking a significant milestone in connecting the Latino community with healthcare providers.
Visitors not only explored available resources but also actively participated in virtual booths, interacting with healthcare professionals and accessing vital information.
Visitor Demographics: Women aged 18-54
The demographic profile of participants in My Health Fair in 2023 reflects the diversity and breadth of our community.
Our audience included women aged 18 to 54, representing a wide age range and an active interest in seeking health information and resources.
Resources
In 2023, we experienced significant community engagement with our specific resources on the blog.
Over 6,000 visitors were interested in our blog, exploring a variety of topics related to health and well-being.
Access to Health Resources
Our presence on LinkedIn strengthened, reaching over 8,800 professionals and garnering 1,915 views on the “Health Literacy and Resources” newsletter articles, with 104 new subscribers.
Videos on YouTube, Facebook, and Instagram made a significant impact, accumulating over 2,100 views and reaching over 20,000 people, highlighting the relevance and interest of our audience in the visual content we provide.
Participation of Healthcare Organizations and Service Providers
The active participation of committed organizations is crucial to the success of MyHealthFair.com. From medical research programs to comprehensive care centers, each exhibitor plays a crucial role in promoting health and well-being in our community.
Our platform continues to evolve to ensure accessibility to quality health information and resources. Through strategic partnerships and dedication to accessibility, MyHealthFair.com serves as a reliable resource for diverse communities seeking information and support to improve their well-being.
Innovations and Improvements
We have implemented significant changes to our website to enhance user experience and provide more detailed metrics on the performance of each booth. These innovations will allow us to continuously adapt and improve our content to meet the needs of our evolving community.
We invite you to download this report from our resources section and share it with your loved ones, colleagues, and friends. We firmly believe that by communicating our actions and results, we strengthen trust and foster a culture of collaboration and continuous improvement. So join us on this journey as we work together to build a healthier and more connected community.
Thank you for being part of our My Health Fair family.
The My Health Fair team aims to connect with the Massachusetts audience with a deeper sense of focus on their health needs.
Romina Wilmot is the creator of My Health Fair, an On Demand virtual health fair and is the leader of this team.
My Health Fair team: how we achieve our purpose
An overarching goal prevails in this project that identifies and engages the group.
It is to connect English and Spanish-speaking audiences with public-private health care organizations.
The idea is to make people aware of the coverage services available through a virtual health fair.
In this way, we fulfill our mission to overcome language barriers and low health literacy in vulnerable and hard-to-reach populations.
This shared purpose and vision has defined the identity and essence of the team, with a genuine interest in incorporating not only expertise as Latina women but as professionals in complementary areas.
This has allowed us to:
Attract new participants to the fair,
Generate valuable information to increase audience interactions,
Align ourselves with the needs and pain points in health education issues of the Latino community in the Massachusetts area.
My Health Fair team: who is behind the project?
Clara Peláez: Project Manager and content creator
In the process of structuring and launching the project, Clara Peláez joined the team.
Initially she was the Project Manager of the project, materializing the objective of offering an easy to navigate website for the users.
Clara is a Latino immigrant with a great sense of empowerment that gives the communities to stay informed about important aspects such as:
Health services,
Education,
Finance for inclusion in a new society.
From this perspective she is in charge of generating content for our Vblog, where we deal organically with valuable information offered by the organizations that participate in the fair.
We also develop topics of interest in health, services and that generate a positive impact for the community.
A young Latina professional with extensive experience in creative areas of marketing, specializing in the design, development, implementation and continuity of digital marketing campaigns.
Her biggest challenges have been:
Connecting with the U.S. Hispanic audience on health issues, to let them know the benefits of My Health Fair.
Transforming the technical language of the fair’s participants to make it easier for the Latino community to understand.
Her greatest satisfactions have been:
The acceptance of the audience for the use of the My Health Fair platform.
The monthly communication with the Newsletter.
Thanks to these achievements, little by little a community has been formed in the social networks interested in health issues.
To successfully complete our team, Verónica Pedraza, a Venezuelan professional specialist in SEO (search engine optimization) and translator of our contents, joined us.
Her biggest challenge has been to give visibility to the website in front of the audience that can benefit from the services offered by the participants of the fair.
Veronica is very sensitive and aware of the importance of providing useful and easily accessible information to Latinos in Massachusetts.
Especially on topics related to health.
Therefore, her greatest satisfaction is that with this project she can help a person with health needs to have access to quality services.
She is an excellent accompanist of marketing strategies with the purpose of achieving the best results as a team.
She is also an expert in creating quality content that balances the requirements to better position MHF with the naturalness and quality needed to win over web visitors.
Romina Wilmot, CEO and founder of My Health Fair, was nominated for Hispanic Inspirational Woman of the Year by the organization Inspiración Hispana.
Inspiration for U.S. Hispanics
The impact of Hispanic culture in the United States is such that Hispanic Heritage Month is celebrated by presidential decree.
This annual holiday runs through mid-October and honors the contribution of Latinos to the culture and development of the country.
Many Latino-led organizations want to leave their mark and serve as an inspiration to other Hispanics.
Through real stories of Hispanics who immigrated to the United States, who have overcome their own fears and who are now leaders, they can inspire the Latino community in American society.
Hispanic Inspirational Woman of the Year: Latina Stories
As part of this movement, the organization Hispana Realizada has called Romina Wilmot, creator of My Health Fair, to the fourth edition of the book Hispanic Inspiration.
This book gathers 49 testimonials with stories of Latinas who have set a course and have excelled in different professional scenarios leaving their Hispanic heritage high.
In her testimony, Romina reviews her professional experience in S&P500 companies in the area of communications and marketing.
She had the opportunity to lead healthcare business development projects and the implementation of national and local marketing strategies.
She also speaks of her dedication to raising awareness and educating the public about the health care available to immigrants in the multicultural community of Massachusetts.
This is how Romina Wilmot launched her project: My Health Fair
Motivated by this mission, Romina shares how she materialized a project she had been working on for a few years and launched My Health Fair in 2021.
It is a virtual health fair on demand, with the objective of connecting English and Spanish-speaking audiences with public-private healthcare organizations.
The idea is to inform them of available coverage services through a virtual health fair.
In this way, the mission of overcoming language barriers and low literacy in health services in vulnerable and hard-to-reach populations is accomplished.
Romina Wilmot: what’s next for My Health Fair
Today Myhealthfair.com projects itself as an inclusive source of information, serving as a meeting point between the community and health care providers.
This has increased visibility and growth with impact on health outcomes and literacy for communities that lack knowledge and resources.
The presentation of the book Inspiración Hispana, fourth edition, and presentation of the Hispanic Inspirational Woman of the Year award, was held on September 15.
This event was held at The Grand Ivy Point at 302 Satellite Blvd NE STE 104, Suwanee, GA 30024.
In 2020, when we were unaware of the impact of the COVID19 pandemic, Romina Wimot materialized a project she had been working on for some years and launched My Health Fair.
It is a virtual health fair on demand, with the objective of connecting English and Spanish-speaking audiences with public-private healthcare organizations.
At this fair, people can learn about available health coverage services, with content in Spanish.
This fulfills the mission of overcoming language barriers and low health literacy in vulnerable and hard-to-reach populations.
How it works
The virtual fair has information areas where the person can go to each table to learn about the benefits offered by each exhibitor.
All of our vendors’ tables are customizable and although they show common information for each participant, they can include the information they consider and update it periodically.
Be part of our virtual health fair
We convene health care organizations to promote relevant information in their local communities.
Vendors offer services in areas that are generally critical to Latino communities such as:
Health provider programs,
Elder care and home care,
Dental health care,
Social services,
Food bank,
Mental health,
Prevention and treatment of acute illnesses, among others.
What we do to give visibility to our health fair
To give more visibility to our vendors and serve as a meeting point for the Latino community; we permanently create valuable content that we promote in all our social networks.
These contents are about relevant topics in which each of our vendors are specialists, such as nutrition, mental health, food safety, cancer, social services and more.
Today we want to thank all the referrers and organizations for promoting access to the programs they lead for the benefit of the community.
Our purpose is to reach out through our articles, videos and posts with simple and easy to understand language to increase the health literacy rate and that more and more people have access to health services.
We invite you to celebrate with us and read our 2021 impact report and learn more about our achievements and vision for the next 5 years.
My Health Fair was born after identifying certain gaps and needs on the part of the Latino community in the area of health care in the state of Massachusetts.
Although Massachusetts has consistently been one of the most prosperous states in the U.S., for some communities financial hardship and health care disparities are notorious.
This includes the Latino community.
Also notable are the differences in educational and economic opportunities for the Latino community in Massachusetts compared to Latinos nationwide.
What is our purpose?
Our purpose at My Health Fair is to break down barriers to health care access for the Latino community.
This situation has stemmed from lack of information, misconceptions, language, concern about immigration status and fear of being reported to immigration authorities.
This could also decrease their chances of obtaining citizenship or the likelihood that their family members will be able to immigrate to the United States.
My Health Fair: First Anniversary
In this first year of My Health Fair we have focused on convening the most important health organizations and institutions that focus their efforts on supporting and educating the Latino community.
In this way, they can access not only health services but also the benefits available to everyone in the Massachusetts community.
Today we have seven virtual tables where services are offered, information is provided, and visitors can contact a bilingual professional.
Our alliance with El Mundo Boston has facilitated the promotion of the virtual health fair so that more and more people have access to the health resources available.
This is the newspaper with the largest circulation and Latino audience in the area.
We invite you to celebrate with us!
Also, you can read our 2021 impact report and learn more about our accomplishments and vision for the next 5 years.
